Using Google Alerts to Help Your Business – Sometimes it seems that Google released more new products and services than we could keep track of.
From Google Calendar and Google videos at Google Base, Google Finance, and Google Trends, it could be amazing just to remember what each of them do.
One of the often overlooked hidden gems in great deals of Google is Google Alerts. In a few minutes, a person can sign up for email alerts which can give them and their business a leg up on the competition.
The warning can be used to spy on competitors, keep track of what people are saying about Your business, or following the news is important.
How Does It Work?
Google Alerts sends You an email each time a new page for the selected term You make it in the twenty highest results on the web search Google. You can also have a warning check Google News and / or Google Groups.
To sign up a Google alert, You need to do is visit the website of Google Alerts (Google Alert) http://www.google.com/alerts), enter a search term, the type of warning (Search Google News, Google Groups, or the web), the frequency of the emails (daily, such as that occurs, or weekly), and Your email address.
You can set notifications for many terms as You like using your Google Account. So, why do you want to warning with an infinite number? Because as a business owner, You have a lot to keep track of and very limited time to do it.
Spy on your competition
Every business has competitors. More precisely, you have few direct competitors and some of its direct competitors. While checking their homepage regularly is an important part of the process, it does not describe the whole picture.
A competitor’s site is very much made for the image that they inginray to their customers. This is great if you want to know what the sales of their last or how much the price of their new products, but it is not possible to display the negative review in the newspaper last week.
That’s where Google Alerts sign in With just prepare the news, groups, and alerts for each of Your competitors, You will know what other people are saying about your competition-both media and consumers, both good and bad.
Keep up to Date on Your Industry
Of equal importance to what people are saying about your competition is what people say about the industry in general. If there is a swing negative against violent video games, and you happen to run a video game store, You may be affected.
To receive alerts on key words related to your industry, you can be on top of any sudden changes and react accordingly. When the competitor is aware of what happened they will come after you.
Keep track of yourself and Your business
Needless to say, if it’s important to know what people are saying about your competition and about the industry, it would stand to reason that it’s important to know what people say about You.
I have a Google Alert in both my name and my business name. I know that they go hand – if someone get slandered You better bet it will hurt the other.
By accepting the warning signs, you can be on top of the negative things that are associated with you or your business, and hopefully nip any problems in the bud before it grows too large.
On the other hand, there’s nothing better than receiving a warning where someone praises your business. It is the kind of thing that You want to make sure were on the HOMEWORK page of the site your business.
Get breaking news stories for Your Blog or website
I have a site weekly news about what is happening in this industry. A couple of weeks, there are tons of news items to choose from, the other week it is difficult to find anything.
In addition to News Websites Industry that I check to get the information, I have Google Alerts is established for each key term.
You will be surprised how often a unique story from the local newspaper to appear in Google News. Often times these stories have not been seen by my competitors and I was able to “break” the news to the online community.
This works well for the blog as well – if You have a blog daily about becoming an entrepreneur, has a warning for the word “entrepreneur” can pick You up some quality stories daily to help inspire a new post.
In the competitive business world, you need each and every feet on the competition that you can get. Used correctly, Google Alerts can be a very efficient way to keep track of what’s happening around the web.
Another alternative is to find every term every day for new updates. Who’s got time for that? Spend less time researching allows You to spend more time on the important things for your business.